Contact

Coming together to fight AIDS

  • The Come Together box
  • Still from the Come Together TV advert
  • The Come Together responsive website, mobile and desktop view
  • The Come Together website - about Aids Alliance page
  • The Come Together website - box contents view
  • The Come Together website - positive sexuality page

OUR CHALLENGE:

In recent years HIV/AIDS has slipped off the agenda; our task was to change this and let a new generation know about the fantastic work of the International HIV/AIDS Alliance.

THE STORY:

We created a daring, groundbreaking and risqué campaign centred around Valentine’s Day, promoting everyone’s right to enjoy amazing, earth shattering and safe sex.

aa_9

The 60 second TV ad, shown on Channel 4, is arguably the most provocative ever aired on British TV.

Salacious, irreverent and inclusive, the ad drove people to a custom-made website where they were invited to purchase a Come Together Box – containing a range of erotica to help people enjoy mind-blowing sex with their partners on Valentine’s Day.

aa_8

Backed by an integrated social media and PR campaign, the campaign made a huge splash and is a game changer in terms of charity marketing. As the campaign’s slogan says, ‘Doing Good Never Felt Like This Before’.

aa_11

THE WEBSITE

wecometogether.org

We created a bespoke website featuring:

aa_3

aa_6

aa_4

aa_7

THE IMPACT

Over 250,000 views on Youtube (and counting)
37,000 unique website visits (and counting)
£19.80 average donation

Client: International HIV/AIDS Alliance