Sands website redesign and redevelopment

Our challenge:

Sands, the stillbirth and neonatal death charity, wanted a website that was attractive, user-friendly and navigable. Crucially, they needed to create clearly defined journeys for their three core audiences: those people who need support, those who need information and those who want to help.

The story:

As with many smaller and medium-sized charities, Sands website had grown organically, with content added sporadically as and when required. This resulted in a lack of identity and focus, with users sometimes struggling to find the information they needed.

We restructured the website in a navigable, user-friendly way – capitalising on SEO, whilst providing Sands with a fresh, modern, responsive design for it’s users.

http://uk-sands.org

The technology:

The website was built on the Drupal Content Management System.

The features incorporated included:

• Events listing – Search, filter and order functionality was added, along with time-sensitive automatic removal of past events.
• Nearest group search – Postcode/city lookup for the user’s nearest support group.
• Centralised resources – Documents, leaflets and booklets are all now centralised and organised so they are easier to find and manage with the CMS.
• Content moderation – Offline content checking procedures were replaced with an automatic, less labour intensive online content moderation and publishing workflow system.

The results:

When people visit the new website, they view more pages and they stay longer.

All web traffic:
Pages per visit: 9.94% increase
Avg. visit duration: 21.66% increase
Bounce rate: 15.82% reduction

Mobile traffic:
Pages per visit: 22.53% increase
Avg. visit duration: 25.44% increase
Bounce rate: 17.72% reduction