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03 Nov

Why do donors stop giving?

On Queer Ideas by Mark Phillips

  Back in 2009, Bluefrog undertook a huge qualitative research exercise to identify and highlight the reasons why donors stop giving to charities.   The paper we published at the time is as relevant today as it was then. So I thought it might be useful if we made it publicly available again.   It’s […]

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02 Nov

Who will the Fundraising Preference Service protect and who will actually use it?

On Queer Ideas by Mark Phillips

Of all the recommendations in the Etherington report, it’s the Fundraising Preference Service that has generated the most concern.   The whole idea of a reset button that can shift people into a world where charities can’t communicate with them is pretty frightening.   Adrian Sargent summed up much of the sentiment in the sector […]

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